We launch and evolve consumer
brands through creative direction,
identity and packaging.
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Selected Work / 2026
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About Us
Founded by Carlos Bongiovanni and Marcos Girado , Not by Chance is an independent creative studio working between New York and Ushuaia, focused on consumer brands.
We work with founders and teams launching a new product, evolving an existing brand or preparing for a new stage. We help define the creative direction, then develop the identity, packaging and launch materials.
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Services
From the first decisions to the finished work.
You have a developed product and an intended customer. You need to decide how the brand should look, what the packaging should communicate and how to introduce it. We work with you to establish that direction, then bring it to life.
Creative Direction
We start with your product, intended customer and launch plans. Together, we clarify what the brand needs to communicate and develop a visual direction that guides the identity, packaging and imagery.
Identity & Packaging
We develop the logo, typography, colors and graphic elements, then apply them to your product packaging. The work considers how the product should look, what people need to understand and the practical requirements of production.
Launch Materials
We carry the direction into photography, product imagery, motion and website design. We define what your launch needs, then create materials that work together across the channels where customers will discover and buy your product.
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Launch diagnostic
What does your first launch need?
Answer a few questions to identify your creative priority and get a focused recommendation for your launch.
Find your launch priority